DS Group Enters the Nepalese Market with a Range of Confectionery and Mouth Fresheners

23^rd February, Kathmandu:  Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading Indian FMCG conglomerate, today announced the official launch of its popular confectionery including Indian Ethnic Confectionery and mouth freshener brands in Nepal. This strategic move marks a significant milestone for the company as it expands its global footprint and introduces its iconic products to the discerning Nepalese consumers. Currently, LG International has been appointed as the on-ground business partner for nationwide distribution in Nepal.

The launch was commemorated with a dealer meet held at the Kathmandu Marriott, where key distributors and stakeholders were introduced to the diverse range of confectionery including Indian Ethnic Confectionery products. This includes popular candies, chewing gums, and refreshing mouth fresheners like Rajnigandha Silver Pearls, Pass Pass, Pulse candy, Luvit and Cherio(Hard boiled candy).

“DS Group is thrilled to bring the unique taste of its confectionery range including the Indian Ethnic Confectionery segment to the Nepalese market,” said Tanuj Kumar, Sr. Manager, Export, DS Group in India. “We believe that our innovative product portfolio will resonate well with the discerning Nepalese consumers, who are increasingly seeking high-quality and flavourful treats. We are committed to ensuring the successful and widespread availability of these products throughout Nepal. Our team is dedicated to providing unparalleled support to our partners and delivering a seamless consumer experience.”

The Nepalese confectionery market presents a significant growth opportunity for DS Group. Nepal’s similar traditions, beliefs, tastes, and preferences, coupled with high acceptability of Indian brands and a large floating Indian tourist population, make it a promising market. DS Group aims to capture a substantial market share by offering high-quality and innovative products with unique USPs, contributing to the growth of the Nepalese FMCG sector. This expansion will generate employment opportunities in Nepal while contributing to the local economy. DS Group’s focus on quality, innovation, and consumer satisfaction positions it well to succeed in this dynamic market.

Recetly, the confectionery division of DS Group achieved a significant milestone by surpassing ₹1,000 crores in annual sales turnover in FY 2023-24. In India, DS Group is the second largest confectionery player in the non-chocolate category and amongst the largest, fastest-growing Indian confectionery players in the industry commanding a leadership position in the Hard Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments.